Best Digital Marketers in New York

SEO is something that business owners and professionals across all industries needs to invest in, but it’s especially important for accountants who frequently find themselves going head to head with dozens of other local accounting firms to secure business and earn new clients.

SEO isn’t the only key to success, but it’s certainly a significant factor. Here are some of the specific benefits your accounting firm will experience as a result of a thorough and strategic investment in this area:

• Better search rankings. The clear and obvious benefit of SEO for accountants is that you’re able to enjoy better search rankings. The more you invest into optimizing your web pages, the far likelier it is that you’ll climb up the search rankings and earn the right to garner organic search traffic.
• Larger geographical presence. In a marketplace where physical borders are no longer as limiting as they once were, SEO  strategies enables accountants to reach beyond their immediate community and find potential leads in other cities and states. The right SEO strategy may even pave the way for national exposure and opportunities for thought leadership.
• Warmer leads. A well-developed SEO(search engine optimization) strategy allows accounting firm to engage with warm leads and accelerate the conversion process. And considering that organic traffic is less expensive than paid traffic (Google ads), SEO for accountants almost always leads to a higher ROI.
• Trust and authority. When it’s all said and done, SEO for accountants  affords the opportunity to increase trust and authority in the marketplace. And in an industry where trust is a key factor in maintain healthy client relationships, this is a benefit that can’t be downplayed.

Research shows that 94 percent of all search engine clicks go to natural search (with just 6 percent going to pay-per-click listings). Furthermore, out of these natural search clicks, 33 percent go to the URL in the first position. Another 15 percent go to the URL in the second position. The third URL receives 9 percent of the clicks. In all, close to 75 percent of all natural searches end up feeding traffic to a URL on the first page of the Google or Search engine results.

If your accounting website doesn’t have key pages listed on the first page of Google or Search engine, you’re going to struggle to achieve the sort of results you need to breeze by the competition and establish a stronghold in your local market. A commitment to local SEO strategies allows you to embrace this challenge and find sustainable success.